Friday, October 21, 2005

Return of the stupid question

Diabetes drug dangerous?
Medication doubles risk of heart problems, data analysis shows

For those who have forgotten, these are the rules:
1) Never use a question mark as a form of attribution.
2) Never put a question hed on a story that's about an assertion. This story isn't about a question. It's about a review study that says the relevant data from five clinical studies point to a particular set of dangers from this drug. If you don't have enough room to write a hed that accurately summarizes the story, go back to the design desk and shout until you do.
3) Come to think of it, never use question heds on news stories.
4) Period.
5) Any questions?

2 Comments:

Anonymous Anonymous said...

Will you please come here and teach a seminar on this?

6:21 PM, October 21, 2005  
Blogger fev said...

Oh. Well, uh, sure. This _particular_ part of it would be kinda short, but I'm sure we could fill out the day with some other sort of ranting.

9:28 PM, October 21, 2005  

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